what is ppc

Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns. So do searchers.

So it only makes sense that those searchers, your potential customers, should be an integral source for your keyword research. If you can shape your pay-per-click advertising efforts based on actual keyword traffic data and goal conversions instead of third-party estimates, you will not only save money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition—competition that doesn’t have the integrated keyword management capabilities that WordStream provides.

PPC ads are beneficial to advertisers and web users alike. Advertisers get noticed by their target audience and are charged only for the times that their ads are clicked on and web users get to select from sites that may be relevant to the page they are viewing without having to deal with obnoxious banner or pop-up ads that flash and distract.