link wheel

Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion.

Link wheels fall under the category of search engine optimization, however, when social media sites are used to create the link flow the link wheel strategy becomes social media marketing. According to experts, link wheels have maximum effectiveness when the social media sites are used.

Link wheels are one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites. The fundamental idea for this strategy is to create a circular pattern of links that easily flows through a number of websites. The ultimate goal is to end the circle at a website where in the case of a business website; visitors are encouraged to purchase information, services, or products relevant to the topic. This circular pattern resembles a wheel and how link wheels got their name.


With the growing number of websites in competition for visitors, the link wheel took on another look but still resembled a wheel. In this newer model, the target website resembles a hub of a wheel while the other websites form the wheel around it. Each of the outer websites was linked to one another in a circular pattern and each website offered a link to the target website resembling spokes in a wheel. This method increased the number of links leading to the target website and resulted in more exposure in search engines.