Black Hat SEO

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

Techniques used to get higher search rankings in an unethical manner.

Black Hat SEO practices typically involve backlink schemes, or techniques to trick search engines into thinking your site is about something different from what it’s about.

Some Black Hat SEO practices include:
1. Buying backlinks, or otherwise providing monetary compensation for backlinks
2. Creating many sites just to provide backlinks to other sites — also known as link pyramids.
   Putting hidden text on your website, including very small text stuffed with keywords, or text that is the same color as the background or otherwise invisible.
3. Creating doorway pages — pages that are designed solely to attract search engine attention that then redirect users to a different website. It’s important to note that this is different from landing pages, which exist on your website and are perfectly okay.
4. Using proxy servers or generating dozens or hundreds of IP addresses to make sites look like many sites, for the purposes of increasing backlinks.
5. Having duplicate content stolen, or “scraped” from other sites just to make your site look like it has lots of content and updates.

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