white hat seo

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.

White hat SEO is the body of approved search engine optimization tactics

designed to increase a website's position on a search engine results page .

Search engine results that appear as a result of approved methods, rather than

payment or trickery, are referred to as organic search results. Because paid ads

and sponsored links are prominently placed on search results pages, the portion

of visible search results dedicated to organic results is limited, so top

placement is very desirable.

Tactics for improving a website's placement in search results include:

1.Ensuring that the title and URL include important keywords.
2.Adding sufficient relevant keywords to text on the page -- but not keyword stuffing.
3.Adding links and buttons that will draw a reader deeper into the site.
4.Featuring links to social media accounts and interacting with users in those accounts.
5.Posting video content.